Today, majority of startups rely on Development process teams to materialise their product. However, our experience shows that validating an idea using a development process/mindset slows down the process considerably.
Considering this scenario, we use Smart Design processes to get quicker to a digital experience that people want.
Smart Design processes are important because it allows companies to create, iterate and get the product right faster, investing less money and time resources.
We use tools such as User Experience Design (UX Design) to understand user’s problems and behaviours to offer the experience as a solution.
Then we use User Interface Design (UI Design) to apply the emotional layer - giving the product a strong soul.