FREEDOM • THROUGH • DESIGN •
FREEDOM • THROUGH • DESIGN •

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Volders

Volders

Helping Volders to grow through revamping the brand, platform, landing page and A/B testing.

Helping Volders to grow through revamping the brand, platform, landing page and A/B testing.

Industry

Legal

Legal

Year

2018 - 2020

2018 - 2020

Deliverables

  • Branding

  • UX

  • UI

  • Prototyping

  • A/B Test design setup

The ultimate goal was to improve conversions as much as possible.

The ultimate goal was to improve conversions as much as possible.

This is a screenshot of the old funnel, before we started the work on it.

This is a screenshot of the old funnel, before we started the work on it.

Audited and revamped the main funnel, keeping the letter concept.

Started by Visuals overhaul 2. Kept the long-form letter concept for now 3. Adding social proof. 4. Adding our unique value proposition above the letter and close to the CTA. 5. Adding more breathing room between the inputs. 6. Adding to inputs real-time validations - to help the user manage expectations better.

Audited and revamped the main funnel, keeping the letter concept.

Started by Visuals overhaul 2. Kept the long-form letter concept for now 3. Adding social proof. 4. Adding our unique value proposition above the letter and close to the CTA. 5. Adding more breathing room between the inputs. 6. Adding to inputs real-time validations - to help the user manage expectations better.

Based on other major UX researched, we thought that probably, by breaking it down into smaller parts—and always showing how far they had come and how long they had to go —we could lessen their sense of overwhelming, thus converting more.

Based on other major UX researched, we thought that probably, by breaking it down into smaller parts—and always showing how far they had come and how long they had to go —we could lessen their sense of overwhelming, thus converting more.

We implemented this version and then tested it with the current belt-holder: The one that shows all the inputs at the same time, in the context of a real letter.

We implemented this version and then tested it with the current belt-holder: The one that shows all the inputs at the same time, in the context of a real letter.

Later, we tested to see how inputs’ usability was affecting conversion. We managed to squeeze more conversions out of it.

Later, we tested to see how inputs’ usability was affecting conversion. We managed to squeeze more conversions out of it.