Perfect Date
Perfect Date
How might we create amazing first-date experiences using AI?
How might we create amazing first-date experiences using AI?
Industry
Dating
Dating
Year
2023
2023
Deliverables
Feature definition
User flows
Wireframes
Lean Branding
User Experience & Usability
User Interface Design (UI)
Prototype
Motion
I started by making sure I understood where we were starting from by summarizing everything that was said and written as initial hypothesis.
I started by making sure I understood where we were starting from by summarizing everything that was said and written as initial hypothesis.
Then, researched the dating industry and psychology articles about dating in the current days to brain pick ideas from the best in order to shape up the product. Also did some `How Might We`s for brainstorming.
Then, researched the dating industry and psychology articles about dating in the current days to brain pick ideas from the best in order to shape up the product. Also did some `How Might We`s for brainstorming.
With the problem in mind and the material so far, started to create some really low-fidelity flows for early validations.
With the problem in mind and the material so far, started to create some really low-fidelity flows for early validations.
Then took flows from low to medium-fidelity, as a prototype, to get a feeling of the usability and UX motion choreography.
The app just has one feature, so I needed to come up with a way to make a one-button app interesting.
Then took flows from low to medium-fidelity, as a prototype, to get a feeling of the usability and UX motion choreography.
The app just has one feature, so I needed to come up with a way to make a one-button app interesting.
When it comes to the brand, I like to start very lean and improve it along the way.
In this case, the client loved the first idea: circle is the perfect geometry, and the dashed stroke conveys path, a route.
When it comes to the brand, I like to start very lean and improve it along the way.
In this case, the client loved the first idea: circle is the perfect geometry, and the dashed stroke conveys path, a route.
Created some crazy color options to help the client to visualize the hue options.
Created some crazy color options to help the client to visualize the hue options.
After reading the latest psychology researches on dating, came up with three phrases that aims at speaking at people's core beliefs. The copy intends to be just a guide for the copywriter.
After reading the latest psychology researches on dating, came up with three phrases that aims at speaking at people's core beliefs. The copy intends to be just a guide for the copywriter.
Final prototype
Final prototype
Feel free to play around with it ↴
Feel free to play around with it ↴
More Cases
More Cases
More Cases
Dubsmash
Creating and sistematizing their components from existing code, for both iOS and Android.
Creating and sistematizing their components from existing code, for both iOS and Android.
View case
View case
Volders
Helping Volders to grow through revamping the brand, platform, landing page and A/B testing.
Helping Volders to grow through revamping the brand, platform, landing page and A/B testing.
View case
View case
Taking on Projects
Let's have a virtual coffee ☕️
Let's have a virtual coffee ☕️
Happily based in the Silicon Island/Brazil, working with startups from all over the World since 2013.
Happily based in the Silicon Island/Brazil, working with startups from all over the World since 2013.